Smoking, well-being and life insurance
When it comes to well-being, we take an innovative approach to finding ways to recognize and reward our members’ commitment to healthy and engaged living. We offer a Quit Smoking Incentive Plan on our Advantage Plus and Non-participating whole life products. Here’s how it works.
Smokers automatically receive lower rates for the first two years of their certificate. And if they quit within this time period, those lower premiums continue. It’s a powerful incentive to stop smoking, giving people the motivation to live a healthier lifestyle and save money.